IPL - The Story so far

IPL - The money-spinner, the brain-child of Lalit modi, the real fame of BCCI, the revolutionary cricket and so much being said about its success...Is it so????

It all began with the introduction of ICL - Indian cricket league initiated by Kapil Dev..The BCCI was not in a position to share powers/revenue with any of them and decided to have a bang on them, it banned them, convinced/ordered ICC to not approve them, didn't give cricket grounds and many...Despite these, the ICL went on,moderate success...

Then the BCCI came out with its own game-plan, the IPL - Indian premier league,their  brain-child????they say it...

Was IPL born to revolutionize cricket or to revolutionize the business model in cricket???

I would say the IPL revolutionized the cricket world in implementing a good business model..that has to be appreciated..thanx to the BCCI for that, which traditionally has been the money-spinner for ICC with huge business models...starting from ticket collections, advertisement hoardings and to major extent Television rights which form the major revenues..

IPL 2008 - The year in which the whole world watched in eagerness of how it is going to be???

The Auction of Players itself created the necessary hype before the Tournament, many heads-crossed of whether the IPL would have the same response of International matches....

Will it be as much like IND vs PAK or the Ashes...

But thanx to the Franchisees, who have played a major part...the Franchisee owners could themselves pull crowds and are very good in advertising..the Mallyas, Khans, etc...

IPL 2008 was a huge success as most of the matches saw full-stadium and thanx to the blitzkrieg provided by the Batsmen( due to Indian pitches) , Sony,etc..       

Everyone earned money from the Stadium's gatekeeper to the Franchisee owners...and IPL was slated for success every year..Even magazines started comparing IPL to EPL, saying in 10 years it would match EPL in revenue, hype, fan-fare, etc...

In 2008, BCCI again proved that it was the gold mine for ICC.

Now, in 2009

IPL was expected to repeat its own tale..success story..

But things turned the other way, India heading for elections, Mumbai-attack, political reasons( Lalit modi being a friend of Vasundara Raje(BJP)), security,...it was termed that IPL wouldn't take place...or the tournament is to be truncated...

But BCCI stood firm, it wanted to conduct IPL in any means...Why??? whom else would have the heart to discard the money-spinner..So they went abroad, hoping they would have a good harvest...But no fans in the world could match an Indian crowd shouting for Dada,sachin,etc...Can they???

Even lalit modi had to play the role of S.A.Chandrasekar(Dr.Vijay's father) who always bought the tickets on his own and creating a scenario of House-full...In this case, Lalit modi flashed the news that 90% of tkts were sold within hours...Proof: The stadium, you might see the cameras always revolving around a certain section of people in the stadium...

So...What is next?????? In the upcoming Post, we would discuss more...